The 2026 World Cup has revolutionized the landscape of TV in the United States as Telemundo emerges as one of the country’s media powerhouses. Broadcasting in Spanish, the network has achieved record viewing ratings thanks to careful, dynamic programming, which has even won over Americans who do not speak Spanish. Its broadcast of the World Cup has become the most watched in the history of Spanish-language media in the U.S., with an average audience of 6.3 million during the 104 matches of the competition, 143% more than the World Cup of four years ago in Qatar. In fact, the Telemundo broadcast became a talking point as major American media outlets highlighted the success of the network, which managed to connect the Spanish-speaking market to its passion for soccer.
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